2022 Partnership with Starbucks
Starbucks wants to encourage even more people to use a reusable cup and began charging 10 centimes on disposable cups in all Starbucks Coffee Houses in Switzerland in August 2022 to help push customers towards greater sustainability.
All the proceeds will go to WWF Switzerland to be used for a number of projects, including ones aimed at reducing plastic pollution in the environment.
Project in Donsol
In the cooperation to date, special focus has been placed on the Donsol — Plastic Smart City project. The Philippine coastal town of Donsol used to be a remote fishing village. Today, regular sightings of whale sharks have made it one of the most popular dive sites in the entire region. The accompanying rise in plastic pollution threatens marine life and biodiversity as a whole. The project aims to prevent the enormous amounts of plastic waste from ending up in nature.
To find out more about this project and WWF’s other work to reduce plastic pollution, please click here.
Cooperation in a global context
For several years, WWF has collaborated intensively with Starbucks on a number of different ecological topics within the framework of its international cooperation. As part of these efforts, Starbucks has worked with WWF and Quantis to quantify its global footprint in the areas of climate, waste, and water in its operations and supply chains. The results were published in the Environmental Baseline Report. In particular, WWF is supporting Starbucks in matters concerning water usage. For example, after using the WWF Water Risk Filter, Starbucks was motivated to move away from a global average savings target and instead determine regionally varying targets based on the respective risk level.
