Partnership with H&M Switzerland 2018

WWF and H&M have been collaborating at international level since 2011. The objective is to significantly reduce impact on the environment and water systems. Jointly, we have already managed to implement one of the strictest measures in water protection. H&M also strives to use only recycled materials or materials from other sustainable sources in its products from 2030 onward. By 2040, the entire value chain should be climate positive. As part of this international collaboration, H&M Switzerland switched from plastic to paper bags in September 2018 and introduced a fee of 30 centimes per paper bag. As a result, a reduction of more than 60% in the number of bags handed out was achieved. Moreover, H&M donated the profits from the paper bag sale to the WWF for the "Water Protection Switzerland" project.

You can find more information about the collaboration at the national level here.